e-charge Company Branding Design

The task was to create a strong and memorable logo for a company providing electric vehicle charging station services. The main objective was to reflect the brand’s innovative approach, sustainability vision, and leadership in the growing e-mobility sector through a simple yet impactful visual language.

During the design process, the electric icon was integrated with the initial letter “e” of the brand name Ekoşarj, creating a distinctive emblem that directly communicates the brand’s core service. This combination allowed the logo to be both symbolic and functional, ensuring instant recognition and relevance within the industry.

The resulting emblem design was completed with a bright green color palette, symbolizing energy, nature, and sustainability. This color choice reinforces the brand’s eco-friendly positioning while supporting a modern and future-oriented identity. The final logo design aims to differentiate Ekoşarj from its competitors by combining clarity, scalability, and a contemporary design language suitable for both digital and physical applications.