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3 Cores Coffee & Roastery Branding Design

Services Provided

Branding Design, Packaging Design

Role

Design Strategy, Research, Competitive Analysis, Sketch, Idea Brainstorming, Visual Design

The task was to create a bold and contemporary brand identity for 3 Cores Coffee & Roastery, a specialty coffee brand focused on quality, craftsmanship, and transparency in coffee roasting. The main objective was to reflect the brand’s passion for coffee, its hands-on roasting approach, and its commitment to delivering a distinctive coffee experience.

The branding design was built around the idea of the “core” — representing the essence of coffee, the roasting process, and the people behind the brand. This concept guided the visual language, resulting in a strong, minimal, and highly recognizable identity that emphasizes authenticity and precision.

A modern and functional design approach was adopted, combining clean typography with confident compositions to support the brand’s contemporary positioning. The visual system was designed to be flexible and scalable, allowing consistent use across packaging, in-store applications, digital platforms, and communication materials.

The final branding design establishes a clear and confident presence within the specialty coffee market, differentiating 3 Cores Coffee & Roastery from its competitors through a refined balance of craft-driven storytelling and modern design aesthetics.

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